Missions
01
Define and deploy the brand strategy for the club, organization, or sportswear company
02
Ensure brand identity consistency across all touchpoints (digital, products, events)
03
Lead brand-related communication and marketing campaigns
04
Analyze brand positioning versus competitors and identify differentiation opportunities
05
Collaborate with product, marketing, and sales teams to maximize brand value
Career evolution
Brand Director
Marketing Director for a club or sportswear company
Chief Marketing Officer (CMO)
Sports brand strategy consultant
Job outlook
Strong demand in a sports sector where brand is a major strategic asset
Evolution toward brand models integrating social engagement and sustainability
Growing opportunities in digital brand development and fan engagement
Dynamic international market with the globalization of sports brands
Skills
Expertise in brand strategy and brand marketingProficiency in market research and consumer analytics toolsCreativity and aesthetic sense for visual identity developmentAbility to lead cross-functional projects and manage external providersIn-depth knowledge of the sports market and fan behavior
Education
Master's in Marketing, Brand Management, or MBA
Training at a business school or specialized MBA program. 3 to 5 years of brand marketing experience, ideally in the sports sector, is required.
Workplaces
Sportswear companies (Nike, Adidas, Puma, New Balance)
Professional sports clubs
Sports federations and leagues
Branding and sports marketing agencies
Sport-related lifestyle brands
Salary
3,200€/mois5,800€/mois
+10 XP