Missions
01
Define and drive the company's online sales strategy
02
Manage the product catalog, item listings, and digital merchandising
03
Analyze website performance (conversion rate, average basket, traffic)
04
Coordinate digital marketing campaigns (SEO, SEM, social media)
05
Oversee online customer experience and optimize the purchase journey
Career evolution
E-commerce Director
Chief Digital Officer
Omnichannel Marketing Director
Online retail entrepreneur
Job outlook
Rapidly expanding sector with double-digit annual growth
High demand for profiles combining technical and commercial skills
Growth of m-commerce and social commerce creating new opportunities
Internationalization of online sales opening positions abroad
Skills
Proficiency in e-commerce platforms (Shopify, Magento, PrestaShop)Web marketing and SEO/SEM skillsData analysis and mastery of analytics tools (Google Analytics, Matomo)Knowledge of UX/UI techniques for conversion optimizationAbility to manage cross-functional projects and coordinate service providers
Education
Bachelor's to Master's degree
Degree in Digital Marketing, E-commerce, Business School with digital specialization, or specialized e-commerce training program
Workplaces
Retail companies with online operations
Pure-play e-commerce companies
Specialized digital agencies
Tech startups and scale-ups
Salary
3,000€/mois5,500€/mois
+10 XP