Missions
01
Define product strategy by analyzing the market and trends
02
Develop the marketing plan and pricing strategy for product ranges
03
Coordinate new product launches with R&D, design, and sales teams
04
Monitor product sales performance and adjust strategy accordingly
05
Conduct market research and competitive analysis
Career evolution
Marketing Director
Range or Brand Director
Innovation Director
General Manager of a business unit
Job outlook
Key role in distribution and consumer goods companies
Strong demand in the sports and leisure sector
Evolution toward roles integrating digital and data skills
Transferable skills across industry sectors
Skills
Strong strategic and operational marketing skillsAbility to analyze commercial and market dataCreativity and product innovation mindsetProject management and cross-functional coordination expertiseCommunication skills and presentation ability
Education
Bachelor's to Master's degree
Master's in Marketing, Business School with product marketing specialization, or Master's in Innovation Management
Workplaces
Fast-moving consumer goods (FMCG) companies
Sports equipment manufacturers and sports brands
Major retail chains
Startups and innovative companies
Salary
3,000€/mois5,000€/mois
+10 XP