Missions
01
Define and lead the marketing strategy for the club, federation, or sports brand
02
Design and execute marketing campaigns (digital, grassroots, experiential) to recruit and retain fans
03
Grow commercial revenue streams (ticketing, merchandising, licensing, subscriptions)
04
Analyze marketing data and consumer behavior to optimize actions
05
Lead market research and competitive positioning studies
Career evolution
Marketing Director for a professional club or sports brand
Commercial and Marketing Director
Chief Marketing Officer (CMO)
General Manager of a sports marketing agency
Job outlook
Rapidly growing sector with the professionalization of sports marketing
Sustained demand for profiles combining digital expertise and sports knowledge
International opportunities with the globalization of competitions and brands
Development of new marketing levers (fan tokens, NFTs, sports metaverse)
Skills
Expertise in strategic and operational marketingProficiency in digital marketing (SEO, SEM, CRM, email marketing, analytics)Ability to design innovative commercial offeringsAnalytical skills and proficiency with data marketing toolsIn-depth knowledge of the sports ecosystem and fan behavior
Education
Master's in Marketing, Sports Management, or MBA
Training at a business school or Master's in sports management. 3 to 5 years of marketing experience, ideally in the sports sector.
Workplaces
Professional sports clubs
Sports federations and leagues
Sportswear companies and sports brands
Sports marketing agencies
Sporting event organizers
Salary
3,000€/mois5,500€/mois
+10 XP