Missions
01
Design and lead the fan experience strategy across all channels
02
Develop innovative digital solutions to enhance the in-stadium experience
03
Analyze fan data to personalize interactions and offers
04
Coordinate technology partners and event service providers
05
Measure supporter satisfaction and track engagement KPIs
Career evolution
Marketing and Communications Director of a club
Director of Customer Experience in sports
Fan engagement and sports business consultant
CEO of a sports marketing agency
Job outlook
Strategic priority for professional clubs
Growth of matchday revenues linked to fan experience
Development of post-pandemic digital fan engagement
New technologies (VR, AR, NFT) serving fans
Skills
Digital marketing and sports CRM knowledgeProficiency in data analysis and segmentation toolsCreativity and event innovation mindsetProject management and multi-stakeholder coordinationUnderstanding of supporter culture and the sports ecosystem
Education
Master's degree in Digital Marketing, Sports Management, or Business School
Master's in digital marketing, MBA in sports management, or business school degree with a sports and entertainment specialization. Experience in sports event management is a major asset.
Workplaces
Professional sports clubs (football, rugby, basketball)
Stadium and arena management companies
Sports marketing agencies
Sports leagues and federations
Ticketing and fan engagement platforms
Salary
3,000€/mois5,500€/mois
+10 XP