Missions
01
Build and grow online communities for a club, federation, or sports brand across social media platforms
02
Create and publish engaging content (copy, visuals, videos, stories) tailored to each platform
03
Interact with fans, moderate comments, and manage online crisis situations
04
Analyze post performance and propose optimizations based on KPIs
05
Conduct competitive monitoring and identify emerging trends on social media
Career evolution
Social Media Manager
Head of Digital Communication
Content Director
Sports digital strategy consultant
Job outlook
High-demand profession driven by the growing digitalization of the sports industry
Rapid evolution of platforms requiring continuous adaptation
Opportunities in clubs, federations, brands, and agencies
Possibility to work freelance for multiple sports clients
Skills
Proficiency with social media platforms (Instagram, X/Twitter, TikTok, Facebook, LinkedIn, YouTube)Content creation skills for visuals and video (Canva, Adobe Creative Suite, CapCut)Excellent writing ability and sense of tone adapted to each communityKnowledge of analytics and scheduling tools (Hootsuite, Sprout Social, Meta Business Suite)Responsiveness, creativity, and real-time awareness of sports news
Education
Bachelor's / Master's in Digital Communication, Digital Marketing, or Sports Management
Training in digital communication, business school, or sports management. Social media marketing certifications (Meta, Google, HubSpot) are a plus.
Workplaces
Professional sports clubs
Sports federations
Sports-specialized digital communication agencies
Sportswear brands (Nike, Adidas, Puma)
Online sports media outlets
Salary
2,000€/mois3,800€/mois
+10 XP